Calling all web developers and website owners!

This June to September 2012 CSSD is bringing you the opportunity to develop highly marketable web programming and web marketing skills. Learn to add functionality and interactivity to your websites with PHP and MySQL. Website owners, learn to improve your site ranking with Wordtracker for SEO, and attract even more traffic to your site with Blogging for Business. And start learning the industry standard web authoring tool, Dreamweaver CS5, back by popular demand for 2012. All courses run for the duration of one month. See below for course descriptions.

Courses Supplies

Students are required to purchase textbooks ahead of time for PHP and MySQL. Students enrolled in Wordtracker for SEO will be provided with a full version of the software for temporary use during the course. There are no textbooks required for Wordtracker for SEO or Blogging for Business.

For those signing-up for Wordtracker -- to ensure you have the correct version of software, please ensure you wait to receive instructions for installing the necessary programs directly from your instructor.

For Dreamweaver CS5, you will be required to purchase the Adobe Design Premium CS5 software package. This software is available through us at special student rates.

IBDE Advanced Courses Schedule - Summer/Fall 2012

	June & July		September & October
Instructor	George	George	George	George
Adv.Courses	PHP (Part 1 of 2)	PHP and MySQL (Part 2 of 2) Prerequisite: PHP	Wordtracker for SEO	Blogging for Business
Price	$990 for the course series	+ 2 textbooks	$495 - no textbook or supplies needed	$495 - no textbook or supplies needed

*Note: Students can complete courses individually or the entire series of four courses. Students completing all four courses in the current study period will earn a Certificate in Advanced Web Design and Optimization from Selkirk College.

*Note: Annual course offering is subject to sufficient enrolment each year. Therefore, students wishing to earn the certificate are encouraged to complete all four courses in the current study period. Prior advanced course students who completed Dreamweaver 8 or Dreamweaver CS5, please enquire.

*Note: Course acceptance is subject to approval. Entrance to PHP and MySQL requires students to have intermediate to advanced HTML and CSS skills.

Dreamweaver CS5 - Back by Popular Demand - October 2012

	October
Instructor	Leica
Adv.Courses	Dreamweaver CS5 Prerequisite: Req. Skills
Price	$495 + software

How to Apply

If you are an IBDE Web Essentials graduate from previous years, if you are currently enrolled in the IBDE Web Essentials program, or if you are an established web designer or website owner, please use this form to apply.

Note: We will also assess your skill level and any previous training in web design to ensure you meet the required prerequisite level for our advanced courses.

Note: At any time, please feel free to contact Mary Alton, our student coordinator, at 1-888-9-ASPIRE (888-927-7473) Ext. 2 or by completing this web contact form: Contact Us.

Advanced Courses - Course Descriptions:

Introduction to PHP Programming (Part 1 of 2)

120 hours (June)

This course will give you a solid introduction to programming in PHP5.2.6. You will acquire the skills needed for practical programming applications, and you will learn how to put these skills to use in real world scenarios, such as calculating payment amounts for shopping carts, randomizing web page contents, automating date calculations, etc. Best of all, the basic programming principles that you learn here will be valuable in future when you learn other programming languages.

• Understanding the role of scripting in web development
• Understanding PHP and web servers configurations
• Creating basic PHP scripts
• PHP data types and operators
• Functions and control structures
• Manipulating strings
• Working with files and directories
• Manipulating arrays

Advanced PHP and MySQL (Part 2 of 2)

120 hours (July)

This course will give you a solid introduction to using MySQL database with PHP programming language to build database driven websites. You will learn the SQL language and master database design principles. You will acquire the basic skills to create three-tiered data applications such as websites that require user login/authentication, websites with automated web content, interactive websites, simple shopping carts, and a whole lot more.

• Installing MySQL
• Introduction to MySQL database
• Manipulating MySQL database with PHP
• Using phpMyAdmin - 2.0.X
• Managing state information
• Content Management Systems (CMSs)

Wordtracker for SEO

120 hours (September-October)

This course focuses partly on the use of the Wordtracker program to help you gain ground on your heaviest competition. You will learn all about organic ranking and how to improve the ranking your site receives from the search engines without any focus on PPC (pay-per-click) advertising or any other kind of paid marketing. This is much more than a META tag introduction. You will learn how search engines operate; their relationships to one another; how they share information; their strengths and weaknesses; key SEO page elements; competitive analysis and link popularity; the main focus for Bing, Yahoo!, and Google; and how to impress those top three engines for improved indexing and ranking of your own website.

• Defining SEO
• On-page vs. off-page characteristics
• Search engine relationships
• Knowing your market
• Search engine friendly design
• Optimizing your on-page text
• Utilizing your inbound links
• Analyzing link popularity
• How to improve your Google PageRank
• Using Wordtracker to understand keyword research
• Applying Wordtracker results effectively

Blogging for Business

120 hours (October-November)

In today’s Web 2.0 world any successful online business needs to ensure they’re doing everything possible to reach their target market. Blogging is a simple but very effective way to reach and captivate your market with ongoing information about your products and services. Your blog is a valuable tool in building trusting relationships, not only with customers but with business partners. It’s one of the best ways to build “authority” of yourself and your brand.

In this course you will learn about a few different blogging platforms. You will also learn a number of ways to market your blog content through Facebook, Twitter, and LinkedIn. Even if you already have a blog, prepare to discover a variety of ways to use that blog to your advantage. Get ready to start networking, communicating, and sharing ideas!

Dreamweaver CS5 ~ Site Development

120 hours (October)

This course gives you an introduction to developing standards-compliant, static websites using Dreamweaver CS5. Dreamweaver is the industry-leading HTML editor for designing, coding, and developing websites, web pages, and web applications. Dreamweaver contains both a design and code editor, so you can enjoy the control of hand-coding HTML, or take advantage of Dreamweaver’s rich visual editing features to quickly create web pages without typing a line of code. You will learn how to set up a site, manage the files within, and work with text and absolutely-positioned layers.