Advanced Program Course Descriptions

The Advanced Certificate in Applied Web Development and Design program is an instructor-led program that is delivered online over approximately 540 hours. The four courses in the program are as follows:

Introduction to PHP Programming (Part 1 of 2)

150 hours (August 2018)

This course will give you a solid introduction to the latest trends and best programming practices with PHP5(x). You will acquire the skills needed for practical programming applications, and you will learn how to put these skills to use in real world scenarios, such as calculating payment amounts for shopping carts, randomizing web page contents, automating date calculations, etc. Best of all, the basic programming principles that you learn here will be valuable in future when you learn other programming languages.

  • Understanding the role of scripting in web development
  • Understanding PHP and web server configurations
  • Creating basic PHP scripts
  • PHP data types and operators
  • Functions and control structures
  • Manipulating strings
  • Working with files and directories
  • Manipulating arrays

Advanced PHP and MySQL (Part 2 of 2)

150 hours (September/October 2018)

This course will give you a solid introduction to using MySQL database with PHP programming language to build database driven websites. You will learn the SQL language and master database design principles. You will acquire the basic skills to create three-tiered data applications such as websites that require user login/authentication, websites with automated web content, interactive websites, simple shopping carts, and a whole lot more.

  • Installing MySQL
  • Introduction to MySQL database
  • Manipulating MySQL database with PHP
  • Using phpMyAdmin - 2.2.x
  • Managing state information
  • Content Management Systems (CMSs)

Tools for SEO

120 hours (October/November 2018)

This course focuses on tools for enhancing SEO on websites.  In addition to other tools and techniques, we will explore the Wordtracker tool to help you gain ground on your heaviest competition.  You will learn all about organic ranking and how to improve the ranking your site receives from the search engines without relying on PPC (pay-per-click) advertising or any other kind of paid marketing.

This is much more than a META tag introduction.  You will learn how search engines operate, their relationships to one another, how they share information, their strengths and weaknesses, key SEO page elements, competitive analysis, and link popularity.  The main focus will be on Google and Bing, and how to impress those top two engines for improved indexing and ranking of your own website.

By completing this course you will be able to:

  • Understand the search engine world and the relationship of one search engine to another.
  • Ensure your websites meet all the basic requirements for a thorough indexing and solid ranking on major search engines such as Google and Bing.
  • Understand how search engines operate and truly see the web and all its content.
  • Achieve improved website rankings and exposure to your target markets and those of your future clients or employer.
  • Learn a keyword tool called Wordtracker, one of the most robust keyword research and competitive analysis tools available.

Blogging for Business ~ WordPress CMS

120 hours (November/December 2018)

Online businesses today need to ensure they are reaching their target market effectively. Blogging is a valuable tool for reaching and captivating your market with ongoing information about your products and services. It is a great way to develop trusting relationships with customers and business partners. In this course you will learn about content management systems (CMSs) and blogging platforms. You will also learn a number of ways to market your blog content through social media. Focusing largely on WordPress, you will learn how to configure it in a blog format or as a conventional website. Get ready to start networking, communicating, and sharing ideas!

By completing this course you will be able to:

  • Understand what blogging is and how to set one up in WordPress
  • Understand WordPress' native features, themes, and plug-ins
  • Understand the dynamics between blogging and social media
  • Understand the benefits of business blogging and how that differs from other types of blogging
  • Write and form good content in your blog posts to optimize for best exposure, visibility, and archiving
  • Set up Google Analytics and understand how to read its data to interpret the effects of your blogging efforts